Have you ever though about how you can save money by reading bad reviews? By now, like everyone in the world, you’ve probably shopped online. And if you’re like me, maybe you’ve had to choose between several similar items. Maybe you’ve had to check out the same item, from several different vendors. In this regard, reviews can be useful in helping you decide which one to go with. Question is, how do you wade through them all? As most websites these days allow customer reviews on their products, how do you determine which ones are real?
At this point maybe everyone knows that good reviews can be paid for. Often by offering free products in exchange. Companies even offer at a minimum, a future discount for you to post a review for them. They can also offer entries into contests that you may never win. Even if someone does win, they still just got 20 reviews for just the chance of getting a free product. That’s a pretty cheap per review if you really think about it.
Why companies pay or incentivize reviews
Posting reviews is a time-proven selling technique to increase sales by invoking “social proof”. By which I mean, consumers are far more likely to buy products that many other people already trust. It’s safer and less scary than a new product that’s a potential unknown. In fact, conversion rates were 58% higher after a consumer interacted with a product review because of “social proof”. Considering this, reviews from previous buyers can be a useful tool. But how do you know if they’re being honest? On top of that, are the reviews you’re reading actually real? Maybe you have good luck and excellent intuition allowing you to avoid all of this. But have you ever though about how you can avoid this and save money by reading bad reviews?
How you can save money by reading the bad reviews first
If the average shopper does their due diligence, they’ll probably read quite a few reviews before deciding on a product. Good reviews can quickly highlight the features and benefits of a product for you. However, the bad reviews are often more telling than good ones. Bad reviews are valuable, because not only are they likely more honest, they can often have a similar theme. You may see a commonality allowing you to identify a weak point in the product or services you’re researching. Obviously this way you can save money and time by reading the bad reviews first.
So, how do you put a price on the time you’ve saved by purchasing the right product the first time? Or being able to avoid the headache, disappointment, and hassle of having to ship an item back. Even worse, trying and deal with an unreachable or unruly return department. In conclusion, I feel like you can see that you not only save time but can also save money by reading bad reviews. As Amazon has one of the largest collections of product reviews online, check out how you can Save Money by Getting a 30-Day Trial Of Amazon Prime, and put this technique to use today.